Wednesday, October 17, 2007

Bom Chicka Wah Wah

This Section is dedicated to the term" Bom chicka wah wah".

Now Lets Start with the actual saying "Bom chicka wah wah" From the Urban dictionary this is what we get:

Onimonapia (meaning word that is spelled like a sound) that is supposed to stand for 70's guitar Porn-riff. Usually this is the music that came on when the action was just about to get started. It has been used in a subcultural context to denote any porn-like or pornified situation.

Being a sound, it could also be spelled several different ways such as: Bow Chicka Bow Wow, Bow Chicka Wow Wow, Wakka Chikka Wakka Chikka, etc.

Your friend picks up an extra large sausage. This is a great time to sing Bom Chicka Wah Wah.

You see a hot guy/girl that you could imagine yourself in a porn with. Also a good time to sing Bom Chicka Wah Wah.

Some examples of the Bom Chicka Wah Wah porn music riff being sang in pop culture include it being used as the catchphrase sang by a hot girl for axe/lynx advertisements, tucker in machinema series red vs. blue, and stuey from the TV show the family guy, and character 'rachael' from TV show friends.

While it's origin dervied from cheesy 70's porno flicks, the riff itself became notorious and commonly-used after a cameo on an episode appropriately titled, "THE ONE WITH FREE PORN" in the sitcom F-R-I-E-N-D-S. The guys (Joey and Chandler) were getting free unscrambled porn and would not turn off the TV for fear of losing it. While Rachel is in the kitchen, she begins singing, "bom chicka wah wah. Bom chicka wah wah." Then asks aloud what is that and why is it stuck in her head? Chandler then replies, "that's the theme song to 'Good Will Humping.'"

The episode is hilarious and can be found Season 4. It is episode no.# 90.

Now Some Videos That use "Bom chicka wah wah"

Red vs Blue

Family Guy



About the Campaign:
The Bom Chicka Wah Wah campaign was developed at Bartle Bogle Hegarty London and New York as a way for Unilever’s Lynx to talk about the improvement in fragrance and can design. The teams were headed up by William Gelner (NY) and Rosy Arnold (London).

A spokesman from BBH said: “To talk about the change functionally would betray the brand’s heritage. At the same time, showing a better Lynx effect physically is difficult as Lynx already deals in hyperbole. A third approach was required. The answer we found was to subvert the language of lust by creating a phrase that would become synonymous, not only with improved fragrances, but also irresistible physical attraction.” (Brand Republic)

William Gelner, group creative director at Axe ad agency BBH New York, explained in USA Today that the campaign contained an element of 1970s nostalgia. “Bom Chicka Wah Wah” is a pop culture phrase that supposedly mimics a guitar sound from 1970s adult movies. While the target age group wasn’t even born then, they get the reference. There’s something about that type of Starsky & Hutch, retro ’70s thing that is very much a part of (today’s) pop culture.”

Filming was directed by Mike Maguire via The Directors Bureau, with director of photography Bob Richardson.


A woman is teaching English to students when a Lynx-wearing male arrives. “Bom Chicka Wah Wah” is thus introduced to the students’ vocabulary.


A woman carefully prepares for a romantic meal at a restaurant, carefully preparing her lingerie and dress. As she arrives at the restaurant her boyfriends is puzzled to see her totally distracted by the Lynx-wearing waiter.


A produce assistant is bemused by the antics of a shopper who is drawn to his Lynx scent.

Dinner Party

A young couple have invited the boyfriend’s parents, from another country, for dinner to meet the girlfriend for the first time. When the boyfriend’s father visits the bathroom he picks up a cannister of Lynx and tests the spray. When he returns to the apartment lounge his son’s girlfriend launches into a display of ‘Bom Chicka Wah Wah’.


A young woman is sitting in the dentist’s chair, mouth stuffed with cotton wool. When she smells her dentist’s Lynx fragrance, she launches into ‘Bom Chicka Wah Wah’.

The Bom Chicka Wah Wahs (Hot Girl Band)




Corey said...

Do you not mean 'onomotopoiea'

Randy said...

Actually, I think he meant 'onomatopoeia'

Raees Rahim said...

Good write up. There aren't as much info on these things online as you'd expect

Laselie Scott said...